I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn’t appeared in a while.
What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward about the destruction he causes and that matter-of-factness really hits home—especially when Winters literally hits homes. Or cars. Or motorcycles.
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
According to a trusted white label service provider, traditional SEO services provide everything you need to succeed (visit this site).…
What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have…
From July 14-17, the Order of Architects in Torino organized the 2011 Architettura in Città Festival. Art, cinema, theater, dance,…
This identity inspiration book series is always a great collection of contemporary logos and can be found in designer and…
Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however…